Monday, 7 January 2013

Creating Landing Pages that Generate New Business


SMEs often overlook landing pages as an effective tool with 44% of clicks for B2B companies directing to a business homepage instead of specifically designed landing page. When these pages are designed properly they can capture vital visitor information such as name, email, and phone number. Add People offer 7 tips for SMEs to create landing pages that generate new business.

Friday, 4 January 2013

SMEs need to develop 3 key strategies in order to get the most from their local campaigns


Google places have seen great results for SMEs who are targeting locally but this alone is not enough. Consumers are becoming increasingly more social media savvy and are using it to communicate with businesses around them especial since the introduction of the smartphone. Add People advise SMEs to utilise social, local and mobile strategies if they wish to obtain success locally

Friday, 21 December 2012

5 ways SMEs can improve their content marketing strategies


Businesses are now producing content for consumers rather than search engines, businesses offering content that is valuable to their consumers and prospects will build brand value and can help increase search engine performance. Add People have listed 5 ways SMEs can improve their content marketing strategies.

Thursday, 20 December 2012

SME’s must utilise Google Analytics


Google offer website analytics at no cost but often businesses owners don’t utilise this free service as some underestimate the importance of analysing these statistics. Add People have listed 6 vital metrics SMEs should use to track their website performance.


Wednesday, 19 December 2012

Businesses need to be mobile friendly in 2013


Consumers are spending increasingly more time online via their mobile devices, with no signs of usage dipping with the recent launch of 4G broadband. Add People have listed 4 key reason SMEs need to consider going mobile.



Tuesday, 18 December 2012

Check for Duplicated Content

Add People offer free and practical advice through our news syndication. In this article we highlight the dangers of content duplication and keyword stuffing, two all too common SEO traps which SME's have fallen into after Google's notorious Panda update.

http://www.prweb.com/releases/2012/8/prweb9767110.htm