Businesses are now producing content for consumers rather than search engines, businesses offering content that is valuable to their consumers and prospects will build brand value and can help increase search engine performance. Add People have listed 5 ways SMEs can improve their content marketing strategies.
Friday, 21 December 2012
Thursday, 20 December 2012
Google offer website analytics at no cost but often businesses owners don’t utilise this free service as some underestimate the importance of analysing these statistics. Add People have listed 6 vital metrics SMEs should use to track their website performance.
Wednesday, 19 December 2012
Consumers are spending increasingly more time online via their mobile devices, with no signs of usage dipping with the recent launch of 4G broadband. Add People have listed 4 key reason SMEs need to consider going mobile.
Tuesday, 18 December 2012
Add People offer free and practical advice through our news syndication. In this article we highlight the dangers of content duplication and keyword stuffing, two all too common SEO traps which SME's have fallen into after Google's notorious Panda update.